Profile

AZUR Art Boutique trade network is specialized in materials for artwork and design. AZUR trade mark is the property of PaperHOUSE and the trade network expansion is organized according to franchising principles throughout the area of Ukraine.
The first AZUR Art Boutique was opened in March 2003 in Kyiv, the capital of Ukraine. In February 2005 another AZUR Art Boutique was opened in Odessa. By now, AZUR’s network has been expanding actively, and its forecast growth by the end of this year is the increase of the number of retail stores at least twice.

Mission: Enjoy Creativity

There is also the indisputable fact that the result of creation depends on the used materials considerably…
The purpose of AZUR Art Boutique is to develop consumption culture of modern qualitative materials for artworks, and the main thing is to help the clients to realize creative ideas of any complexity, enjoying use of qualitative art materials.

Consumers

Professionals
Professionals: artists, designers, architects, florists, etc.
Professional pedagogues: supervisors of training programs in educational establishments, kindergarten teachers, club leaders, etc.

Beginners
Students of specialized profile: art college students, art studios and workshops students, photo studios and clubs members, etc.
Secondary schools, lyceums students, etc.

   

Amateurs
Customers who wish to realize their creative abilities easily and fast.
Customers who wish to create artistic goods and original gifts.

Children’s Creativity
Children of 3-6, 6-10, 10-16 y.o.
Parents, customers making presents for children.

Marketing

The main priority of AZUR Art Boutique is its customers, and that is why AZUR performs extremely flexible marketing policy with the purpose to respond quickly to market changes. Taking advantage of the possibility of direct contact with customers, AZUR performs continuous analysis of their preferences in order to better understand and satisfy their needs.

Products Range

The range of artistic materials offered in AZUR Art Boutique includes more than 1000 kinds of paper, 2500 kinds of paints, brushes, canvases and other goods.
AZUR Art Boutique constantly enlarges and updates the range of offered materials in order to satisfy the needs of the most demanding customers.

   

Main trademarks:

Canson (France) – papers for water-color, pastel, technical drawing and modeling, paper for oil-paint and acrylic paint, cardboard for paspartou tracing papers, films

Khadi (India, Nepal) – handmade papers for painting, drawing, graphic, print and packing

APA Ferrario (Italy) – acryl, acryl and enamel in spray, gilding, dyes for artware, decoration of clothes, glass-ware, patina, craquellement, mosaic, accessorial chemistry

Lefranc & Bourgeois (France) – acrylic and oil-paints, water-colors, paints for hobby-class, paints for lithograph, outline pencils, pastel, materials for restoration, sets for children’s creativity

ZHK (St. Petersburg, Russia) – watercolor and gouache

daVinci (Germany) – paintbrushes for acrylic and oil-paints, water-colors, for hobby-class and decorative works

Pintura (Italy) – canvases on underframes, cardboard and in rolls, also easels, tripods, palettes and other accessories

Harder & Steenbeck, Hansa (Germany) - airbrushes and accessories to them

Lyra (Germany) – crayons, sketch pencils, plastics, stencils, felt-pencils, paints for working with hands, colour pens, markers, accessories

Folia (Germany) – materials for creative work and hobbies: color and textured papers, cardboards; foils and tracing papers; paints and sets; ceramic and glass plates for mosaic; materials for manufacturing dolls; spangles; sets for making stylish clothes; wide assortment of accessories

Morocolor (Italy) – materials for children’s creativity: pencils, chalks, felt-pencils, water-colors, acrylics, distemper, gouache, paints for drawing by fingers, glue, plasticine, sets for beginners, gift sets, etc

Rotring (Germany) – drawing equipment

Stellwag (Germany) – plasticine and accessories, papier-mâché, materials and kits for making candles, materials and kits for making soap

Service and Standards of Maintenance

Unique creative atmosphere in AZUR Art Boutique is based on an individual approach to each client, professional consultations, on high standards of service and certainly on combined work of all employees of AZUR Art Boutique.

Web-site

In the beginning of 2003 AZUR Art Boutique opened its website. The website had been regularly updated. According to the growth of the network increased necessity to improve the site for more complete informative representation of AZUR Art Boutique in the Internet. As a result, in summer 2007 new network’s website was created. Now the following services are available for its visitors:

• information about the network and corporate events;
• the product catalogue;
• information about AZUR Art Studio with opportunity of registration for master-classes and studies one is interested in;
• information about art exhibitions taking place in leading galleries of Ukraine;
• direct-mail of information about art exhibitions, AZUR Art Studio programs and events within the network;
• contact information, etc.

By now the quantity of visitors of the site exceeded 200 000, among which constant subscribers are over 1400.

PR

AZUR Art Boutique takes an active part in the cultural life of the country and pays attention to problems which disturb the Ukrainian society presently. AZUR Art Boutique concentrates main efforts on active creative youth which role should become more significant in development of a modern democratic society.
AZUR Art Boutique takes part in organizing and holding various promo events such as exhibitions, master classes, actions, demo shows, feasts, trainings, contests, etc.
AZUR has succeeded in cooperation with art galleries, salons, museums and certain artists.

Stimulation

In the middle of 2003 AZUR Art Boutique implemented its own program of bonus and discount cards for patrons. By this time the system is used efficiently in the whole network of AZUR stores.

AZUR Art Studio educational centre

AZUR Art Studio is a project of AZUR Art Boutique the purpose of which is an increase of culture of consumption of artistic materials, strengthening of image of trading network AZUR Art Boutique and teaching work with the materials presented in the points of auctions of network. Studies in AZUR Art Studio are counted mainly on people, not having an artistic or designer experience.

Programs of AZUR Art Studio:

1. Art-school:
The course of Art-school is counted on those people, who want to master the different techniques of work with oil, water-colour, acryl, sanguine, pencil, coal and other artistic materials. One course lasts about three months. Teaching is conducted from a “zero” to a personal exhibition.
In present time a course is conducted in Art-school:
“Bases of fine art: painting, graphic arts”
Studies are counted mainly on people, not having an artistic or designer experience.

2. Master-classes:
-adults;
-children 4-7;
-children 8-12;

If you want to adorn your home with original element of décor, to choose stylish accessory for your clothes, to do handmade gift for your relatives or friends or you just want to create something for your soul, but you don’t know how, then come to AZUR Art Studio where you will learn in short terms how to create masterpieces by hand.
Master-classes are counted on wide range of visitors.
All you need is about two hours of free time and willing to create a unique thing…maybe a vase for flowers or frame for a favorite picture or casket in retro style or sofa pillow or adornment… whatever you want!

Special master-classes for children are conducted according to their level of grounding, interests, abilities and skills.

Teaching staff:
Anastasia Hetmanenko, head of AZUR Art Studio, (044) 223-68-14.
Professional designers and artists with teaching experience.

Download AZUR Art Boutique Project Profile 2007 189.52 Kb