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ProfileAZUR Art Boutique trade network is specialized in materials for artwork and design. AZUR trade mark is the property of PaperHOUSE and the trade network expansion is organized according to franchising principles throughout the area of Ukraine. Mission: Enjoy CreativityThere is also the indisputable fact that the result of creation depends on the used materials considerably… ConsumersProfessionals Beginners
Amateurs Children’s Creativity MarketingThe main priority of AZUR Art Boutique is its customers, and that is why AZUR performs extremely flexible marketing policy with the purpose to respond quickly to market changes. Taking advantage of the possibility of direct contact with customers, AZUR performs continuous analysis of their preferences in order to better understand and satisfy their needs. Products RangeThe range of artistic materials offered in AZUR Art Boutique includes more than 1000 kinds of paper, 2500 kinds of paints, brushes, canvases and other goods.
Main trademarks:Canson (France) – papers for water-color, pastel, technical drawing and modeling, paper for oil-paint and acrylic paint, cardboard for paspartou tracing papers, films Khadi (India, Nepal) – handmade papers for painting, drawing, graphic, print and packing APA Ferrario (Italy) – acryl, acryl and enamel in spray, gilding, dyes for artware, decoration of clothes, glass-ware, patina, craquellement, mosaic, accessorial chemistry Lefranc & Bourgeois (France) – acrylic and oil-paints, water-colors, paints for hobby-class, paints for lithograph, outline pencils, pastel, materials for restoration, sets for children’s creativity ZHK (St. Petersburg, Russia) – watercolor and gouache daVinci (Germany) – paintbrushes for acrylic and oil-paints, water-colors, for hobby-class and decorative works Pintura (Italy) – canvases on underframes, cardboard and in rolls, also easels, tripods, palettes and other accessories Harder & Steenbeck, Hansa (Germany) - airbrushes and accessories to them Lyra (Germany) – crayons, sketch pencils, plastics, stencils, felt-pencils, paints for working with hands, colour pens, markers, accessories Folia (Germany) – materials for creative work and hobbies: color and textured papers, cardboards; foils and tracing papers; paints and sets; ceramic and glass plates for mosaic; materials for manufacturing dolls; spangles; sets for making stylish clothes; wide assortment of accessories Morocolor (Italy) – materials for children’s creativity: pencils, chalks, felt-pencils, water-colors, acrylics, distemper, gouache, paints for drawing by fingers, glue, plasticine, sets for beginners, gift sets, etc Rotring (Germany) – drawing equipment Stellwag (Germany) – plasticine and accessories, papier-mâché, materials and kits for making candles, materials and kits for making soap> Service and Standards of MaintenanceUnique creative atmosphere in AZUR Art Boutique is based on an individual approach to each client, professional consultations, on high standards of service and certainly on combined work of all employees of AZUR Art Boutique.
Web-siteIn the beginning of 2003 AZUR Art Boutique opened its website. The website had been regularly updated. According to the growth of the network increased necessity to improve the site for more complete informative representation of AZUR Art Boutique in the Internet. As a result, in summer 2007 new network’s website was created. Now the following services are available for its visitors:
By now the quantity of visitors of the site exceeded 200 000, among which constant subscribers are over 1400. PR
StimulationIn the middle of 2003 AZUR Art Boutique implemented its own program of bonus and discount cards for patrons. By this time the system is used efficiently in the whole network of AZUR stores.
AZUR Art Studio educational centreAZUR Art Studio is a project of AZUR Art Boutique the purpose of which is an increase of culture of consumption of artistic materials, strengthening of image of trading network AZUR Art Boutique and teaching work with the materials presented in the points of auctions of network. Studies in AZUR Art Studio are counted mainly on people, not having an artistic or designer experience. Programs of AZUR Art Studio: 1. Art-school: 2. Master-classes:
Special master-classes for children are conducted according to their level of grounding, interests, abilities and skills. Teaching staff:
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